The Importance of Your Website

The Importance of Your Website The Internet was first developed in the 1960s. It was born out of a process known as “internetworking,” which allowed separate computer networks to exchange information. The World Wide Web (which is a function of the Internet) was...

Website Dos and Don’ts

Qualities of a Good Website Let’s make one thing clear immediately: people don’t care much about your website. They care about what they need or want at the time they visit. Maybe they want to read about your services, maybe they are looking for price information, or...

What You MUST Know About Google Analytics

So you have a website. Perhaps you have other Internet marketing methods working for your business as well, such as a blog, a Facebook page, YouTube videos, or Google AdWords ads. This could be an effective set of marketing initiatives. Question: what would make this...

What Can a Blog do for you?

The word blog is a contraction of the words “web log.” A blog is simply a place to post information about something on the web. For example, if someone is searching for the perfect cheesecake recipe and wants to keep their friends and family updated on the project,...

What is SEO? And is There a Cost to it?

Is There a Cost to SEO Traffic? Some would say there is no cost for SEO traffic because there is no charge to be indexed by the search engines or when someone clicks on a link from a search results page. I would say yes, however, because SEO can be very hard work. How...

The Key Dos & Don’ts of SEO

SEO (search engine optimization) is the process of making your web pages rank higher on search results pages, or at least attempting to do so. Creating quality content is a mainstay of SEO. If you can provide quality content, it will likely result in more traffic to...

The Real Scoop on Craigslist for Business

Craigslist began in 1995 when Craig Newmark decided to send a regular email to friends about events happening in San Francisco, California. The list was popular. More and more people wanted to receive it. In 1996, Craig decided to turn it into a website that allowed...

Are You Using These Gmail Features?

Gmail is a free email service provided by Google. It first became available in 2007 and quickly became one of the most popular web email platforms. It has an amazing array of features that can keep you more organized, more productive, and less encumbered by clutter...

Do You Know About Jing?

(www.techsmith.com/download/jing/) Jing is a simple and free software program that serves a very handy purpose: it allows you to take screenshot photos of all or part of what’s on your computer screen. It also allows you to record video of what’s on your computer...

IFTTT Can Blow Your Mind

There are a lot of clever services on the Internet. Many are downright brilliant. IFTTT (pronounced “ift”) has one of the most inspired concepts on the web, and can be a very handy tool for you. IFTTT stands for “If This Then That.” IFTTT is a service for triggering...

Want more sales? Find your USP

We are surrounded by all kinds of noise in today’s world. We are bombarded with information on a daily and even hourly basis. As an advertiser, how do you break through the noise? It’s not easy to do, but it’s absolutely necessary to try. The first step in trying to...

Want More Sales? Listen First!

Years ago, I was on an elevator with a man who was holding a painting in a nice frame. (The painting was in the nice frame, not him.)  I made a remark about the painting, which started an interesting conversation. It turned out that he was an art-auctioneer. This was...

The Power of Optimism

To be a successful entrepreneur, optimism should be a driving force for progress. Working wholeheartedly toward a goal requires a firm belief that it can be achieved. We must believe in our plans, abilities, and fortitude. An optimistic attitude will give us further...

The Power of Focus

An interviewer once asked Bill Gates and Warren Buffet what the greatest key to their success was. They both gave the same one-word answer: focus. This is another concept that is easy to understand but difficult to put into practice. There is so much going on around...

The Power of Habit

Do we control our habits? Or do our habits control us? To say that the power of habit is immense would be an understatement. Habits serve as the basis for most of the things we do. There are many things we do every day without much consideration because they are...

The Power of Persistence

This is another topic that has become cliché. There are books, articles, and slogans abundant that promote the virtues of persistence. It’s easy to understand this concept, but it’s difficult to apply in reality. Why is it so difficult to be persistent? Because trying...

Want More Sales? Use Scarcity

The principle of scarcity in marketing describes the tendency of people to be more motivated to make a purchase if they feel there is a limited supply, or a limited amount of time to act. Does this work? How often have you heard phrases like “Limited time only!” or...

Evernote is Amazing!

One of the best pieces of software I’ve come across in recent years is Evernote. After using it for only a short time, I felt like I could never go back to not having it. It is extremely useful, easy to learn, easy to get, and free (unless you upgrade to a premium...

The Real Scoop on LinkedIn for Business

LinkedIn is another massively popular social web platform. It has similarities to other social platforms, but some key differences as well. The primary difference is that it’s centered on people’s jobs, careers and businesses. It’s the go-to place for displaying your...

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